97

of UK children own a smart phone by the time they reach the age of 12.

75

of teenagers have experienced one or more form of online harm.

60

of children aged 8 to 12 who use social media have their own profile.

a tangled web of complexity

Wiring kids brains

Addictive algorithms

Devices and apps are made to be irresistible. This compounds issues of unintentional usage, sleep disruption and excessive interactions that hinder the development of children's essential social skills.

Hooked on social media

Exposes young children to harmful content, cyberbullying and privacy risks. Can negatively impact their mental and emotional well-being. Social media networks allows six billion strangers in to your child's life.

Excessive screentime

Scientifically proven to wire young children's brain cortex. Detrimental effects on perception, thought, memory, language, attention and consciousness which hinders social development and academic performance.

Relentless harassment

Unmonitored access can make children vulnerable to cyberbullying, harassment or online abuse from peers / strangers. Digital anonymity heightens children's exposure to problematic people and online risks.

Inappropriate content

Children can stumble upon or actively seek out age-inappropriate content, including violence, explicit material, or hate speech, which can negatively impact their emotional and psychological development.

Online stranger danger

Open user apps and social media platforms expose children to the risk of online predators who can exploit their vunerability. Manipulate and groom children, leading to serious safety and psychological issues.

IT'S NOT JUST US SAYING IT

Expert endorsement

#1 parenting error is giving your child a smart phone. Luckily there is a solution which will protect the long-term growth and development of your child. Rookie has that solution with the firstphone and you would be insane not to look at it for your child.

Keith Brown

Headmaster, Willington School

Rather than unintentionally handing down the dangers that come with a smart phone, make the smart choice as a parent and prioritise your child's well-being. The first⁽¹⁾ phone provides total digital safety and will give parents complete peace of mind.

Marie Hanson MBE

CEO of Empowerment Charity S.T.O.R.M

#1 parenting error is giving your child a smart phone. Luckily there is a solution which will protect the long-term growth and development of your child. Rookie has that solution and you would be insane not to look at it for your child.

Keith Brown

Headmaster Willington School

Digital addiction

Social media

Hyper-connectivity

Screentime

Anxiety

Privacy

Cyberbullying

Unintentional

Anxiety

Addiction

Privacy & Security

Depression

Social media

Anger

Trapped

Pressure

Anxiety

Social Media

Sleep disruption

Predatory behaviour

Negative Body Image

Online security

Non-human notifications

Addictive algorithms

Inappropriate content

Online security

Depression

Pressure

Unfair

Social media

Unintentional

Cyberbullying

Turning anger into action.

A note from our team

We believe many parents are angry_.
‍
They feel guilty for unintentionally handing down addictive devices and technology to their most loved ones_. It's not parents fault_.
All devices, apps and social media platforms are designed to be addictive_.
‍
As individuals we are beyond disappointed_.

We believe every technology company can and should do better_. Instead they choose profits over social responsibility, and dollars over sense_. They've used peoples' naivety as their biggest weapon_.So we, as a team and community, are doing something about it_.

The time is now_.‍

James Minor, CEO and Founder

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Smart phones are not made for kids.

97

75

60

Wiring kids brains

Addictive algorithms

Hooked on social media

Excessive screentime

Relentless harassment

Inappropriate content

Online stranger danger

Protect Your Child’s Digital Future Today

Expert endorsement

#1 parenting error is giving your child a smart phone. Luckily there is a solution which will protect the long-term growth and development of your child. Rookie has that solution with the first phone and you would be insane not to look at it for your child.

Rather than unintentionally handing down the dangers that come with a smart phone, make the smart choice as a parent and prioritise your child's well-being. The first(1) phone provides total digital safety and will give parents complete peace of mind.

#1 parenting error is giving your child a smart phone. Luckily there is a solution which will protect the long-term growth and development of your child. Rookie has that solution and you would be insane not to look at it for your child.

Digital addiction

Social media

Hyper-connectivity

Screentime

Anxiety

Privacy

Cyberbullying

Unintentional

Anxiety

Addiction

Privacy & Security

Depression

Social media

Anger

Trapped

Pressure

Anxiety

Social Media

Sleep disruption

Predatory behaviour

Negative Body Image

Online security

Non-human notifications

Addictive algorithms

Inappropriate content

Online security

Depression

Pressure

Unfair

Social media

Unintentional

Cyberbullying

A note from our team

Join our Community

Menu

Documentation

Legal

Join our community.

#1 parenting error is giving your child a smart phone. Luckily there is a solution which will protect the long-term growth and development of your child. Rookie has that solution with the firstphone and you would be insane not to look at it for your child.

Rather than unintentionally handing down the dangers that come with a smart phone, make the smart choice as a parent and prioritise your child's well-being. The first⁽¹⁾ phone provides total digital safety and will give parents complete peace of mind.